Chevrolet recently partnered with the American Cancer Society for the seventh year in a row in order to support breast cancer research and treatment. Since 2011, Chevy has raised more than $7.7 million for cancer research, and many employees and customers are getting involved in the American Cancer Society Making Strides Against Breast Cancer® walks.
According to Chevrolet, the Making Strides Against Breast Cancer program is supported through event sponsorships and team participation. Money raised from such walks go to healthcare professionals and education programs, helping to increase breast cancer awareness. In fact, the GM Renaissance Center global headquarters in Detroit will have pink bands all around it throughout October to show its support.
“The Chevrolet team knows how important it is to be part of the fight against breast cancer, as many of our own family and friends have been affected by the disease,” said Paul Edwards, VP of Chevrolet Marketing. “We are proud to partner with the American Cancer Society and our dealers once again to raise awareness and funds for research toward a cure.”
Chevy is also part of a social media campaign and it provides support through Team Chevrolet Motorsports. Chevy announced that it will donate $5 (up to $400,000 total) for every Tweet or Instagram post using the hashtag #IDriveFor during the month of October. Team Chevy Motorsports will also donate up to $350 (up to $50,000 total) for every caution lap its pink Chevy SS Pace Car takes. At Bill Crispin Chevrolet, we’re proud to be associated with a brand that truly cares about the communities with which it’s involved.